Alyosha wrote:Sir Michael Le Fanu wrote:Stargorger wrote:But, what I see is that the young Lego community is nowhere near as vibrant and alive as that a decade ago. And it makes me sad.
I'm a TFOL, and look at me. I can't put down my bricks, whether its space, castle, or city. But you are right, the numbers of fans have dropped greatly. Curse Mega Blox. It's so plainly obvious that they mimicked LEGO almost exactly.Why would someone do such a thing? Why would you try to ruin a toy company? A successful toy company?
What's the basis for saying that the LEGO community is less vibrant than it was a decade ago? My impression is that the fan community is thriving. Attendance increases at conventions, we have new conventions in different parts of the U.S. and the world, and the Flickr community is huge, among other things
Also, the LEGO Group has been doing quite well for the last few years, especially following its near-collapse in 03/04. I believe that sales have been up each year. Meanwhile, MEGA Brands bought up Rose Art in 2005 and suffered mightily due to safety recalls in 06 and 07. MEGA lost hundreds of millions in 2008. I wouldn't be surprised if they've recovered some, especially with the Halo license, but I haven't read anything that indicates that they're eating LEGO's lunch.
Potential reading, a 2009 news article on MEGA's losses and LEGO's recovery: http://www.theglobeandmail.com/report-o ... le1149686/
Please note that I'm not defending bad choices by LEGO, whatever one might think those choices are. I simply don't see that the fan community is diminished, or that LEGO is doing poorly economically.
That's not what I meant.
Lego the company is doing fine for itself I'm sure.
Likewise, obviously there are tons of people that love Lego.
But these days you ask the average mom on the street what her kids play with most and the answer will be videogames.
Ask the average kid these days what they'd like for their birthday/Christmas...videogames.
Ask the average teenager what they're doing with their old Legos...selling them.
Lego in our culture has gone down in popularity, usage, and 'a good quality kids toy' factor. Which is understandable in an age of instant gratification whereas Lego requires work and creativity (gasp!).
I love Lego. And I know a lot of folks who do. But I'm speaking to the general psychosis of thought towards Lego: it has decreased, not increased, in recent years.