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  Q Contrast: Experience dramatic depth from the darkest to brightest scenes.

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  Q HDR: See colors in movies and shows pop, just as the director intended, in stunning high dynamic range.

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  Q Style: A thoughtful design with a clean cable solution allows you to focus on a TV without the clutter.

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  Ambient Mode: With our new Ambient Mode, you can elevate your living room with decorative content, useful information, your own photos, and even some background music. You won’t notice the TV on the wall as it blends perfectly with your décor.

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  Smart TV with Bixby Voice: A revolutionary way to help find streaming and live TV shows with a universal guide, OneRemote and voice assistance.

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